Visit Monroeville

Visit Monroeville Launches VM Sports, a New Sports Tourism Brand

Monroeville, Pa 

September 6, 2019 – Visit Monroeville, Monroeville
Pennsylvania’s tourism bureau, announced the development of VM Sports on
September 6th. VM Sports will advance sports tourism in Monroeville
and eastern Allegheny County by taking advantage of the area’s many existing
sports complexes and venues to attract a diverse range of tournaments and
sporting events.   

President & CEO of Visit Monroeville, Sean Logan, said
that sports tourism generates economic impact by bringing direct spending into
the community. “When sports events, big or small, come to town, the athletes
and their families and supporters bring their wallets. They’re looking for
quality lodging, excellent food, entertainment, and shopping. Monroeville has
it all – along with proximity to a major international airport and downtown
Pittsburgh. Monroeville, with its amenities and wide variety of sporting
facilities, is the perfect place to bring their teams.”

“Visit Monroeville is always looking for new ways to
bring events into our region,” said Amy Capcara, sales and marketing
manager of Visit Monroeville. “The development of VM Sports just formalizes our
dedication to tap into this growing market. Sports are part of our area’s
legacy, and we couldn’t be more excited about VM Sports.”

For years, Visit Monroeville’s promotion of sports tourism
has been paying off. Their biggest sports event partner, Atlantic Coast Sports,
annually generates over $1 million in direct spending in Allegheny County’s
hotels alone. Visit Monroeville attracts tournaments like Tyrant Wrestling,
which has recently doubled in attendence and is projected to double again for
November 2019, the Showstoppers Dance Competition, which is under a two-year
contract with the Monroeville Convention Center, and Terrain Race at
Monroeville Community Park, which has 8,000 participants. 

Visit Monroeville celebrated the launch of VM Sports with
a new section of VisitMonroeville.com, which provides in-depth field
measurements and new photography taken by local creative and marketing
multimedia agency Twothirty Media. The VM Sports logo was designed by graphic designer
Devin D’alessandro, owner of GK Creative.

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About Visit Monroeville:

Visit Monroeville was established in 1987 to increase and serve
the convention, trade show, entertainment, and sports industries. The agency
also works closely with the Monroeville Area Chamber of Commerce to promote
local businesses and services – including hotels, restaurants, and retail
establishments – to visitors to the region. The staff markets the Monroeville
Convention Center, hotels, and other indoor and outdoor venues in the area to
promote the region as a low-cost, high-quality location for trade shows,
conventions, entertainment, and sporting events.

For more information, please contact:

Amy Capcara

412-856-7422 

amycapcara@visitmonroeville.com

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